Why You Need a Sony Cyber-Shot TX30

The Sony Cyber-Shot TX30

New to the Cyber-shot line, the TX30 model features a Magnifying Glass Plus mode that zooms in for a fascinating super-size, magnification (up to 15x) ⁶ of close objects such as fish, plants, insects and more. There is also a powerful LED light surrounding the lens for adding light to close up shots.

Comes in Bright Colors

All new models feature Advanced Flash that boosts the camera’s sensitivity, effectively extending the flash range to make further-away subjects appear brighter in the shot. It’s ideal for party photos and other dimly lit situations where built-in flashes typically struggle to reach all the action.

Freezeproof

Beauty Effect mode lets users automatically re-touch photos after shooting to remove skin blemishes, widen eyes and whiten teeth as needed.

Waterproof

Great for swimming, snorkeling, skiing or any other kind of outdoor activity, the Cyber-shot TX30 is the world’s slimmest waterproof digital compact camera⁴ (as of Feb 2013). The chic, stylish camera features 5x optical zoom and is waterproof to a depth of 10m (33 ft), dustproof, shockproof and freezeproof⁵.

Picture Effects

Picture Effect settings that make it easy to spice up photos, movies and panoramas instantly and automatically with a range of fun, impressive artistic treatments like Toy Camera, Pop Color, Soft High Key and Partial Color. And a new and improved Superior Auto Mode that automatically adjusts camera settings for the ideal composition in all lighting situations – , even if a subject is moving.