So far my entire experience with the Whirlpool Duet Washer and Dryer has been nothing but spectacular. It’s washed and dried clothes with no problem at all. As I’m wrapping up this campaign with Whirlpool, it’s also Whirlpool’s 100th Anniversary this year and they shared some fun facts with us. I’ve listed them all here for you and we’re highlighting a few of our favorites.
In 1916, Upton Machine Company sells its first order of washers to Sears, Roebuck & Co.— beginning a long business relationship.
In 1921: Sears loans the Upton Machine Company $87,500 for a plant expansion—enabling the company
to build more washers. Then, in the years following World War II, the U.S. economy goes bust. Sears washer sales drop 65 percent—forcing them to cancel remaining orders. Upton Machine Company faces the crisis of being unable to repay the loan. However, the unique working relationship between both
companies forges a mutually satisfying agreement. Sears agrees to cancel the loan in exchange for shares of stock in the Upton Machine Company.
In 1938, Whirlpool Corporation (then the Nineteen Hundred Corporation) invents the first washer with motorized agitation, ushering in a new era of time savings and convenience.
In 1948, The Nineteen Hundred Corporation (Whirlpool Corporation) successfully launches the first Whirlpool® brand name automatic washing machine— transitioning the company from a manufacturer with one major trade customer (Sears) to launching its own branded appliances. Dual distribution—one line of products for Sears, another for The Nineteen Hundred Corporation under the Whirlpool® brand begins dual manufacturing and distribution— fundamental for future growth.
In 1957: Elisha “Bud” Gray’s marketing and brand strategy goals culminate in the launch of the RCA-Whirlpool® Miracle Kitchen—a wildly imaginative, futuristic and customer-relevant full-line solution
for the ultra-modern home. The innovative kitchen takes advantage of major developments in television and
transportation, traveling throughout the United States, Italy, Germany, Poland and Russia during the 1960s.
In 1967: Raytheon/Amana introduces the first countertop, domestic 100-volt microwave oven, which cost just under $500 and was smaller, safer and more reliable than previous models. The market expands, cooking becomes easier and under the Amana® name, Amana® Radarange® becomes the dominant
player in the home microwave oven business.
In 1969: Whirlpool Corporation introduces the residential trash compactor, the first totally new major home appliance to reach the marketplace in more than 30 years.
In 1977: Whirlpool Corporation reenters the microwave oven market by introducing four Whirlpool brand models. The company had marketed a microwave oven for a brief period in the late 1950s, but withdrew when it became apparent that the marketplace was not ready for this new concept in cooking.
In 1986: Whirlpool Corporation purchases the iconic KitchenAid® brand in an effort to expand the company’s brand portfolio and meet a broader segment of consumer needs around styling, endurance, performance and heritage. KitchenAid® was a business unit of Dart & Kraft— which had acquired KitchenAid’s original
parent, the Hobart Corporation in 1981.
In 1989: Appliance operations in the United States, Canada and Mexico are brought together to form the North American Appliance Group (NAAG).
In 1996: Whirlpool Corporation named as a founding member of Business Environment Leadership Council, an advisory group to Pew Center on Global Climate change. Whirlpool Corporation facilitates the
development of the appliance Green Lights Program, a U.S. Environmental Protection Agency precursor to the ENERGY STAR® program.
In 2001, Whirlpool Corporation’s KitchenAid® brand partners with Susan G. Komen for the Cure to create the Cook for the Cure campaign.
In 2006: Strengthening its relationship with Habitat for Humanity, the company establishes Whirlpool Building Blocks program—designed to raise awareness and help eliminate substandard housing in the United States. In 2006, the program unites 100 local residents with 100 Whirlpool employees from 100 Habitat for Humanity affiliates. The 200 volunteers build 10 houses in one week. In 2007, 9 houses are built
near Phoenix, Arizona; in 2008, nine more are completed in Dallas, Texas; nine additional Atlanta, Georgia–area homes are built.
In 2010: Whirlpool Corporation debuts the $500 million Harbor Shores development, a social and economic development project aimed to promote Benton Harbor and St. Joseph, Michigan. Project features Jack Nicklaus Signature golf course, which will host the 2012 and 2014 Senior Professional Golf Association Championships.
I wrote this review while participating in a test-drive campaign by Mom Central Consulting on behalf of Whirlpool and received a complimentary Whirlpool Duet washer and dryer to facilitate my review.