Being a business entity I have to look at the best ways to market myself to others. Do I want to use an email marketing software to organize all of my contacts, develop successful campaigns and monitor the results? I check out survey sites, and see so many sites out there asking you to take their online survey. I often wonder what they are using the stats for and how they are going to make those stats illustrate what they need them to. I consider what my online conversion rate is and how I’m engaging you guys to buy products. I even wonder how effective it is for me to show you stats that companies give me when I’m posting their campaigns. I’ve always believed that stats are made up anyway. Even taking a stats course in college, we learned there is a point where you throw out all the extreme responses anyways.
So since I’m a believer that stats are all over the map and I’m in need of some humor (figuring out what to do with my blog has me bummed), I thought it would be fun to look at some funny quotes about stats, surveys and marketing.
My favorite quote of course is the very first one on the list:
“98 % of all stats are made up” – Author Unknown
“Statistics can me made to prove anything – even the truth” – Author Unknown
“The great danger of conversion in all ages has been that when the religion of the high mind is offered to the lower mind, the lower mind, feeling it’s fascination without understanding it, and being incapable of rising to it, drags it down to its level by degrading it.” – George Bernard Shaw
“There are three kinds of lies: lies, damned lies, and statistics” – Mark Twain
“Let advertisers spend the same amount f money improving their product that they do on advertising and they wouldn’t have to advertise it.” – Will Rogers
“Often statistics are used as a drunken man uses lamp posts…for support rather than illumination” – Author Unknown
“Do not put your faith in what statistics say until you have carefully considered what they do not say” – William W. Watt
“There are two kinds of statistics, the kind you look up and the kind you make up.” – Rex Stout, Death of a Doxy.
“What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public.” – Vilhjalmur Stefansson
“It used to be that people needed products to survive. Now products need people to survive.” – Nicholas Johnson.
Quotes were found at Quote Garden, Your Famous Quotes, and Comedy Zone.