Pampers is an official sponsor of the Olympics. They are sponsoring two different proud parents but they still want to do more. They gave away a ton of free samples with a chance at a years worth of diapers. WOW, are they really trying to give back. Well, now they are looking for your Olympic Baby!
Did you know that a cruising baby in one day can take as many steps as a marathon runner in a race*, and a nine-month old baby can crawl up to 400 meters in 20 minutes**? It’s this active play that continually inspires the Pampers brand, and that’s why moms and dads are encouraged to log on to Pampers.com beginning February 15 to join in celebrating the development of their own best players. Parents can upload videos of their babies crawling to the world’s great baby relay on Pampers.com. All videos featuring babies crawling from left to right that are uploaded by Feb. 20 will be included in a casting call for a commercial that will air on Feb. 28!
Grab those video cameras and get to directing. See more details at Pampers.com
* O’Malley, M. "Normalization of temporal-distance parameter in pediatric gait" J. Biomechanics 29,629-625, 1996
** Learning to Keep Balance. Karen Adolph, Dept. of Psychology, New York University