The Vancouver 2010 Olympic Winter Games are upon us and athletes are clamoring for high performance warm-up suits and other gear to give them a competitive advantage. For the first time ever, babies of Team USA will experience a gold-medal moment by sporting their own high performance gear – Pampers Cruisers with Dry Max! Pampers’ new diaper is of such high performance, that the Team USA athletes and their babies will be equipped with the diapers as they head to Vancouver. In honor of these athletes and their families, Pampers has created specially-branded Team USA diapers with the Dry Max technology.
Although these limited-edition Team USA diapers will not be for sale, parents can request a free sample three-pack of Pampers Cruisers with Dry Max on Pampers.com starting January 29. If this sample includes a Team USA diaper (they will be randomly inserted in select sample packs), their baby will win a one year supply of Pampers Cruisers with Dry Max.
Fun Baby Facts?
- A nine-month old baby can crawl up to 400 meters in 20 minutes (Learning to Keep Balance. Karen Adolph, Dept of Psychology, New York University)
- A cruising baby in one day can take as many steps as a marathon runner in a race (O’Malley, M. “Normalization of temporal-distance parameter in pediatric gait” J. Biomechanics 29, 619-625, 1996)
- A baby can fall up to 300 times before managing to stand up or walk (American Academy of Pediatrics, pg 260-261; Babyhood, P. Leach, pg 254)
Partnering with U.S. Olympic Families
For many U.S. Olympic athletes, bringing home a medal is not just their dream – it’s their family’s dream. Pampers is working with two medal contender athletes – U.S. Olympic goldmedal speed skater and dad to baby Hadley, Chad Hedrick; and skeleton World Champion and mom to toddler Lacee, Noelle Pikus-Pace – and both of their families – to share their Vancouver experiences from their babies’ point of view. Photos and videos will be uploaded daily to Pampers.com.
Pampers Cruisers with Dry Max
Pampers Cruisers with Dry Max is the brand’s first high performance diaper and the biggest innovation for the Pampers brand in the last 25 years. Pampers has invented the Dry Max technology and applied it to the current Swaddlers and Cruisers core, which allows the diaper to be 20 percent thinner than current Pampers Cruisers without sacrificing any performance. This hard-working diaper locks wetness away and is Pampers’ driest diaper ever. New Pampers Cruisers with Dry Max have game-changing benefits for mom, baby and the world. For more information or to request a free sample beginning January 29, visit www.Pampers.com.
Starting January 29th, parents everywhere will be able to request a free sample three-pack of Pampers Cruisers with Dry Max on Pampers.com. If the sample sent includes a diaper stamped Team USA (randomly inserted in select sample packs), their baby will win a year’s supply of Pampers diapers!
This post is on behalf of Pampers, they will be sending me some Olympic Diapers and a few other supplies as part of their Team USA campaign.