I have quite a history with Breast Cancer in my family. Did you read my family story about breast cancer? Just to remind you, my mom has had lumps removed, both my grandmothers had breast cancer, they survived and I’ve lost one aunt to the battle. So I want to make sure people are doing everything they can to help find a cure.
Lee Jeans is gearing up for Lee National Denim Day! If you’re not familiar with the campaign, it’s a movement that encourages people to go casual for a cause during the month of October. You can join the Denim Day movement by wearing your jeans and donating $5 to the American Cancer Society any day in October to help those living with breast cancer.
Lee National Denim day is proud to partner with the American Cancer Society for the first time this year! All donations will help the American Cancer Society support life-saving screenings in communities nationwide, bring hope and care to those traveling for cancer treatment and invest in groundbreaking cancer research.
It is estimated that 229,000 people will be diagnosed with breast cancer this year alone. We’re inviting you to help decrease this number by donating a post to this cause, and encouraging your readers to register a non-corporate or corporate team at DenimDay.com (this can consist of family, friends, neighbors, etc.).
Here are some fun ideas for donated posts that can generate some excitement around the cause:
· Share the LNDD video and a personal story of how you or someone you know has been touched by the disease
· Experiment with pink baking (like these!)
· Sport a pink top, shoes or accessory with your favorite pair of Lee Jeans
So what are you going to do to get involved???