Traveling to all of these different brands the past two weeks, I’ve gathered a little intel from blogger friends, PR reps, companies and brands. I was surprised at some of the pitch letters that brands get from bloggers, and sometimes brands will still explore your request even if it is a bad one. They know most of us are brand spanking new at this form of media, but I wanted to pass on a few small tips from the experts, that might help improve your chances of getting the larger reviews. When I actually had time to pitch companies, I was hardly ever turned down. I usually get what I ask for. So I know my tips work.
1. Do not pitch a brand with “I need”…
Of course you need a new washing machine, trip to Florida, or a year’s worth of groceries. We’re all in the same economy here, money is tight for almost everyone. I need an all expense paid family vacation to Disney World, right? Remember it’s about what you can do for the brand, and don’t fret if you’re small. If you can prove you have influence with your readers and followers then you’ve got it. It’s all about the brand here, not you and me. The brand wants to make sales here, they’re not in this for philanthropy. The company has needs, research the company, find out what their mission statement is, pretend it’s a job interview because you will be representing them. What do THEY NEED?
2. Do not inflate you stats
We all hate stat counters and ways that companies judge and rate us against each other but it is a FACT of life in this business. Klout is just crazy with all of their odd computations. Compete, let me tell you, two years ago, Compete rated me 10,000 above how many visitors I was actually getting, and this year, it’s rating me 10,000 under what I’m actually getting. I have no idea why, all I know is that companies do use compete. One of the trips I was just on, they said they used compete to get a feel for how many visitors we have. Another company that I just visited with, they use Alexa. You know to get a better Alexa score all you need to do is use the Alexa toolbar. Get your friends to install it. Join a community that all use the toolbar. Google Page Rank, aka PR, my PR was once a 4. It was a four for maybe 3 months then it jumped right back down to a 3, I’ve been a solid 3 most of my blogging career, again, I don’t understand the mathematics behind it. Are people linking to me, yeah, according to Alexa I have 336 incoming links, I’ve seen PR 4 sites with only 150 links coming in, according to other sites, I have 25,000 links coming into my site. I guess they’re just the wrong sites linking to me. Do I care, no! Why, I’m going to continue blogging if companies want to work with me or not. I have plenty to write about with a brand new house that’s been flooded and two growing charming kids that crack me up. Anyways, point is, do not inflate your stats, use google analytics and take a screen shot. It never hurts to provide proof.
3. Do not write long pitches.
If you think your inbox is full just think of what the PR reps and companies are receiving. They have a day job, they have their work, they have people responding to what they asked for. They don’t want to read your life story just so you can write a review or host a giveaway. Keep your pitches short and to the point and remember that your subject line and first sentence has to keep them reading onto your next. Ask for a particular item and tell them how you will highlight that item and your reach through social media, quickly mention your strong points. Link to your about me page for more information about you and your blog. Make sure your about me page has data about who you’ve worked with in the past, and if you’re new write about your passions.e I need to update my own about me page, it’s currently my passions, I wrote it 3 years ago.
4. Do not be vague.
When you write a pitch to a brand tell them exactly what you want. Tell them exactly how you are going to use it, tell them about how long it takes you to write the review and you’re available over phone or e-mail to further discuss the details. Also, send your address in your first correspondence with them. Show them you know they are going to say yes. Do not wait for them to contact you and accept your request. Assume they are going to accept it. Follow up in a few weeks, Did you get my request, when should I expect to review your products, send them your address again and a copy of the original e-mail. Persistence pays off.
5. Do not GUSH
No one wants a brown nosing kiss ass, one you’re readers will not find you genuine. Two as much as companies love to hear how much you love their product, they may wonder about your vocabulary if you love love their product line and love how they run their company while loving every little detail you’ve lost the facts. You can make it about the company just by showing them what you are willing to do for them over your networking channels.
What should you do?
Just Be Yourself not doing all the things above.