It’s no secret that I love to enter contests. This isn’t a recent obsession; my love of entering started as a child and has just evolved with technology. When I was 9 or 10, I would use our landline to call in to our local radio station and win VHS tapes; then when the Internet came along, I’d use our dial-up modem to enter some of the early online contests, including one website that involved clicking on a large image map of a tree in an attempt to reveal money under the “Leaves”. Of course, the World Wide Web has come a long way since then, so it makes sense that giveaways have become more efficient with the advent of the smartphone age! One such example of this is Freeway.
What is Freeway, you ask? This app, compatible with iOS and Android, allows users to enter for prizes with a few swipes on their phone. Once you register for the app – which does require your phone number – you are given 100 points to start your account with. You can redeem these points to enter for specific prizes that you’d like to win; once you redeem a set amount of points to enter, you are presented with a “Scratch ticket” where you rub the screen to reveal if you have won. That’s a lot faster than the endless clicks I used to do with my 28k modem in 1999! 😉 You could potentially win the product pictured or extra points to enter more giveaways, and you’ll often be presented with coupons for the items in question. You’ll receive 100 more points every day, and you can also collect more by sharing links to the products on Twitter or Facebook – Freeway exists because of brands wishing to get their products in front of consumers, in case you were wondering how this could work.
To give me an example of what’s up for grabs, Freeway sent me a package containing some of the products they’ve been handing out as prizing. These are some really fun items from Coastal Scents, perfect for a beauty junkie like me – there’s a section of eye shadows, including the Revealed 2 and Go Palette Sydney; a few brushes and brush cleaner; and a jar of Shea butter. I love getting new makeup to play with, so this is exactly the kind of thing I’d be swiping to win on Freeway!
In all, I have to say it was fun playing around with Freeway – when you think of how much time people spend mindlessly clicking on games in their phone as a diversion, this app really makes sense; why not swipe and click on something that you could actually stand to win a prize from?