I love watching Chef’s compete on tv for a top spot. I’ve been watching cooking competitions for over ten years now and it never gets old. Now that Safeway is doing it too, just makes me smile. What a fun way for fans of Safeway to watch the grocery store chain find a new chef. After combing through hundreds of submissions, conducting a nationwide People’s Choice online vote and hosting three high-stakes cook-off events in San Francisco, Seattle and Chicago, Safeway (NYSE: SWY) is bringing the “Search for Our Next Chef” Competition to an exhilarating close. The three finalists will have one last chance to showcase their skills at the final cook-off event on May 16, 2012 at the Safeway Culinary Kitchens in Pleasanton, Calif. where they will present their skillet meal recipe to an experienced judging panel consisting of Safeway executives along with Executive Chef Alexandra Guarnaschelli, who appears on Food Network’s “Chopped” and “Iron Chef.”
“This entire competition has been thrilling, but with the final cook-off just weeks away, the excitement is really building,” said Mike Minasi, president of marketing at Safeway. “Not only do our finalists have impressive culinary skills, they all share Safeway’s passion in bringing affordable, delicious and healthier foods to our shoppers.”
Recipe for Success
On May 16, one chef will be welcomed onto the Safeway Culinary Kitchens team and be granted a unique opportunity to have his or her winning dish sold in Safeway stores as an Open Nature™ Skillet Meal. The judging team is looking for a well-rounded chef who demonstrates a passion for food using fresh and healthy ingredients in his or her recipe.
“We set high standards for our products and are equally committed to identifying the best talent to bring quality foods to our shoppers,” remarked Joe Ennen, senior vice president of consumer brands at Safeway. “With the final cook-off event just around the corner, we are looking forward to rewarding one chef not simply for the distinction of winning this three-month long competition, but with the opportunity to join a top-notch team and bring their recipe to millions of Safeway shoppers.”
Visit www.facebook.com/safeway and follow along on Twitter with the hashtag #SafewayChef for more information about the Search for Our Next Chef Competition, and for real-time updates from the final cook-off.