P&G has a program working to help our world. The “Everyday Effect” program and I’m trying to help them spread the word about their recent announcement of achieving zero manufacturing waste to landfill at 45 of their global facilities. Remember we are borrowing the world from our children, we need to make sure it’s around for them. To achieve this accomplishment, P&G committed to finding worth from much of the waste left over after recycling processes were complete at their facilities.
Very briefly, P&G created “worth from waste” in the following ways:
· Unusable fibers from recycled paper waste at a Charmin plant in Latin America are used to build low cost roof tiles to help provide homes for local families.
· Waste from making shampoos, like Pantene and Head and Shoulders, are used as fertilizer to convert industrial land into parks and green spaces in China.
· Materials that were once thrown away at the Always and Whisper plant in India are recycled into plastic soles to create low cost shoes.
To celebrate this achievement, P&G is now asking parents like us to share their stories on the everyday things they do to help minimize their environmental footprint on their Facebook page for the chance to be featured in their next P&G commercial. We recycle and have just gone electric. We purchased an all electric car and a hybrid. Now we will cut our gas bill by $250 a month at least!
P&G has created a content capsule (click here) that features a shareable 2-minute video about this initiative as well as other information you may find interesting. To access the video, click the link above and then select the first video entitled “Everyday Earth Day.”
To share your story with P&G for a chance to be featured in an upcoming commercial, you can visit their Facebook page: https://www.facebook.com/PGEveryday/app_348857518541101