The non-profit called Opportunity International needs help in their latest campaign for Mother’s Day. The campaign will utilize Pinterest’s unique look and share-ability to create a global quilt made from individually chosen patches that can be purchased and shared with others.
The 2012 Mother’s Day campaign starts this week and will run through Mother’s Day on May 13th. As mentioned, the goal of this campaign is to secure involvement and donations through the Global Opportunity Quilt. You can choose from 20 specially- designed patches with different inspiring quotes, photos, and images. After you choose a tribute amount and patch for a special woman in your life, you can share that patch on Pinterest and Facebook. Because of the unique design of Pinterest, Opportunity International’s Pinterest board will continue to build throughout the campaign to ultimately create a massive global quilt in honor of Mother’s Day.
This is sure to be an inspiring campaign that illustrates how social media like Pinterest can be used to share and connect both on personal and global levels!
Additional Information on Opportunity International:
Opportunity International provides savings, small business loans, insurance and training to over four million people–93% of whom are women–working their way out of poverty in the developing world. Clients in more than 20 countries use these financial services to start or expand a business, provide for their families, create jobs for their neighbors and build a safety net for the future. For more information, visit www.opportunity.org or join the conversation on Facebook and Twitter.