“Mix Pups has all the makings to be this year’s hot collectible: sweet puppy faces that little girls love and a unique mix and match play experience complete with all kinds of fun accessories,” says Jim Silver, editor-in-chief, TimetoPlayMag.com.
The hottest new collectible will have girls barking with delight as they customize their Mix Pups by mixing and matching their detachable front and back legs, designer hair style pieces and clothing. To add to the fun and unique creation, girls can dress up their designer pups with fashionable accessories for a perfect finishing touch. Multiple points of articulation enable girls to pose their pups in twenty different mix ‘n’ match combinations. And to extend the pup-play experience, girls can go online to the Mix Pups website — www.mymixpups.com — for interactive fun and games and opportunities to share fun videos of their own “Best of Show” puppies.
“There’s no better place to launch new children’s products than at Toys“R”Us, and we’re excited to debut Mix Pups to our customers, adding to the differentiated assortment of merchandise in our stores nationwide and online at Toysrus.com, says Lisa Harnisch, Vice President, Divisional Merchandising Manager, Toys"R"Us, which will be supporting the launch with Mix Pups product demonstrations in select stores across the country on November 7. “We’re always on the lookout for toys that will capture kids’ imaginations, and Mix Pups offer a winning combination of cuteness, collectability and customizable play.”
The new Mix Pups collection features sixteen individual collector puppies, including Roxy the Chihuahua, Annie the Bulldog, Lucy the Dalmatian, Chloe the White Poodle, Sophie the Silver Yorkie, Maddie the Dachshund, Sandy the Retriever, Amy the Boston Terrier, Molly the Cavalier, Daisy the White Terrier, CoCo the Chocolate Labrador, Shelby the Husky, Bailey the Beagle, Zoey the Pink Poodle, Sallie the Pink Pooch, and Susie the Gold Yorkie.
Each Mix Pup is numbered and comes with a personalized dog bed featuring the puppy’s name on it and all include lots of accessories for designing fun. The Mix Pups collection from Jazwares also features plush puppies as well as a variety of engaging accessories and play sets to let girls pamper and play in a whole new way. The more Mix Pups girls collect, the more they can create!
At special sneak peek parties across the country, moms and kids are already having fun creating their own Best of Show:
“My daughter was overjoyed by her Mix Pups. She loves mixing the outfits and creating a pup fashion show. She says they are ‘Fabulous Puppies.’ They entertain her for hours.”
Sherry Aikens of Philadelphia, Pennsylvania
“I think the Mix Pups are adorable! My children were begging to play with them as soon as we got them! My daughter loves that you can change their outfits!”
”I am very impressed with the product, packaging, price point, and play value. I think it will be a great product for solo play or for a group of girls to enjoy together. It is very clever to combine the two things girls seem to love the most-pets and fashion! I also love that they are so portable. My girls are competitive swimmers, and sometimes swim meets can be very long and boring. Believe it or not, it can be hard to find fun, imaginative, water-friendly toys to occupy them. But, I can totally see all the girl swimmers playing Mix Pups while waiting for their events! My daughter says, ‘They are very cute and it is so cool how you can change their hairstyles!’"
Rebecca Mitzel of Red Lion, Pennsylvania
Mix Pups, for girls ages 4 and up, range in price from $5.99 for the single packs, $9.99 for the double packs, $4.99 for the accessories, $19.99 – $24.99 for the playsets and $7.99 for the plush.
About Jazwares, Inc.
Headquartered in Sunrise, Florida, Jazwares, Inc. has been committed to creating ‘quality products that push the boundaries of product design’ since 1997. With its focus on innovation and function, Jazwares has established itself as a well respected leader in the licensed products industry, delivering a diverse line of goods featuring some of the most contemporary entertainment properties in the marketplace. Today,Jazwares continues to offer a wide array of toys, electronics and stationery products featuring some of the hottest licenses around including Sonic the Hedgehog™, Beyblade™, Ben Ten Ultimate Alien™, Street Fighter™, Mega Man™, Robot Chicken™, The A-Team™, Skelanimals™ among others, as well as their own intellectual property, Mix Pups™. Jazwares’ goal is to invent toys and related products that are new to the marketplace, featuring the licenses that kids want at an affordable price. For more information about Jazwares, Inc., please visit www.jazwares.com.
Mix Pups™ is a trademark of Jazwares, Inc. with all rights reserved.
This is a press release, back posted into my blog for use in the Holiday Gift Guide 2010.