GoGo Squeez conducted a survey about playfulness in American families. Survey results show a disconnect between how playful parents feel and how often they actually get to experience unstructured play – free and imaginative play as opposed to an organized sport or game – with their families. Most parents (92%) describe themselves as “playful” but they struggle to fit the unstructured play they remember from childhood into their own family life. In fact, a majority of parents (74%) have a problem keeping “playfulness” alive day-to-day – revealing a playfulness deficit in American families.
But it is not their own playfulness that concerns them most: two-thirds (66%) feel they spent more time in unstructured play when they were young than their kids do today. With a reduction in unstructured play, 75% of these parents fear their child is missing out on key developmental lessons including learning:
- to be creative (36%),
- to communicate (36%),
- to share (25%) and
- to resolve conflicts (23%).
My kids don’t concern me one bit. LOL watch the video and decide for yourself if I should be worried or not.
For every share of the campaign’s #gogoplayfully hashtag or ANY of the multimedia content on GoPlayfully.com, GoGo squeeZ will donate $1 to The Life is good® Playmakers (up to $100,000) so that everyone can have the opportunity to go – and grow – playfully. asked TV/Movie Star Jerry O’Connell how he integrates play into his everyday life. His answer?Jerry Doubles!