Taking a tour through Krispy Kreme is not a lite matter, in fact it’s filling and quite sweet!
This is a picture of the Krispy Kreme headquarters in Winston-Salem North Carolina. Inside there is the beginning of every Krispy Kreme doughnut. They create the beginning of the mix that is distributed world wide, so they have touched every doughnut in a way. The quality of every doughnut is of upmost importance to Krispy Kreme.
The tour included a little history and that was the best part about Krispy Kreme to me was that it wasn’t just a boring history lesson it was a lesson filled with stories, personal connections with the brand. Like the photo above, this is how they used to cut their doughnuts. They would roll it out on a wood table, cut them with this and then after they were fresh and hot they would store them in a wood box.
They didn’t know all the things about wood that we know now. Now every doughnut is made form a mix. that mix is created at the headquarters and distributed world wide. In each region of the world taste buds and regulations are different so the recipe is a little different for some of the doughnuts variations. However, the original doughnut is as close to the same as it can possibly be for each region. They mentioned a green tea doughnut and I want to go to the country that sells that doughnut just to taste it. Krispy Kreme really understands their customers, it’s rooted into their company motto. Of course they care about how many doughnuts they sell but what’s even more important to them is enhancing the lives of others through joy.
Our tour included the store front model. Here they simulate how things are to be positioned and how they should look. Are the doughnuts easy to put together and how do the drinks come together. On day two we even went back there and created our own drinks. I’ll tell you more about that fun later.
And it included ever so beautiful hair caps and lab coats. Pictured here is my friend Liz (A Nut in a Nutshell) and me.
We also saw the doughnut assembly line. They make all the variations of doughnuts on this machine, they run them in shifts. That’s actually something I didn’t realize. I thought every store made only the glaze doughnuts Plus we had an original doughnut hot off the line. YUM!
Krispy Kreme prides themselves on their high standards. They don’t accept flour unless it’s up to specifications and they monitor everything with state of the art technology.
We also had the privilege of seeing the original Krispy Kreme recipe.
Behind this safe
Inside this envelope. Ok, that’s as far as he got. He said it was his first time to ever hold the envelope, but no one gets to look at the original Krispy Kreme recipe, it’s TOP SECRET.
Travel and expenses were covered by Krispy Kreme.