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You are here: Home / personal / Further With Ford in The Car Simulation Machine #GoFurther

Further With Ford in The Car Simulation Machine #GoFurther

August 12, 2012 by Momstart 17 Comments

A few months ago I went to Detroit the car capital of our nation to meet with Ford for their Go Further press event. Here they invite over 200 members of the press including bloggers to show them where Ford is headed and how they plan to get there. Overall I was very impressed with Ford as a company for their innovative ideas and green consciousness. One of the ways they test out the spacing and feel of their cars is in the simulation machine.

imageI had the opportunity to sit in the simulator and I loved it. They moved the seat so that I was comfortable and I put on the HUGE head gear and glasses and suddenly I was in the car. I started reaching out to touch things that weren’t really there. The car door was fully furnished and my seat looked like it was covered in leather. The seat next to me was suddenly empty so I reached out to touch it, completely forgetting that the Ford employee was sitting next to me. I heard everyone in the room laughing, and realized what I was doing. While I was in the car they asked me if I wanted to get in the back seat and explore that too, I was confused at first knowing the car only had front seats, all I had to do was stay in the front seat, they flipped a switch and suddenly I was in the back seat. The simulator really gives you an idea of how much space is going to be in the car. I LOVED IT.

I’ve read on Ford.com that they use the simulator for more than just spatial awareness. They also let potential customers use the simulator to provide feedback to the engineers for things like, in-dash display on the Focus Electric. I wanted to take my simulation for a drive but we ran out of time and had to go off to the next session.

 

Ford covered my travel expenses to attend the Go Further With Ford Trend Conference.

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Filed Under: personal Tagged With: car simulation, cars, detroit, Ford, Go Further, go further with ford

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Comments

  1. Jenn @therebelchick says

    August 13, 2012 at 4:01 am

    I’ve never been in a simulator, it sounds like fun!

    Reply
  2. Liz @ A Nut in a Nutshell says

    August 13, 2012 at 4:39 am

    Wow, what a crazy experience!

    Reply
  3. Zipporah Sandler says

    August 13, 2012 at 8:24 am

    I sooo would have liked to see you with that headpiece on in the simulator.

    Reply
  4. Colleen says

    August 13, 2012 at 9:08 am

    That sounds awesome! I have driven a Ford almost my whole life (minus one car).

    Reply
  5. April Decheine says

    August 13, 2012 at 12:51 pm

    I would love to check that car out, almost bought my daughter a Ford last year.

    Reply
  6. A Time Out for Mommy- Elaina says

    August 13, 2012 at 6:14 pm

    Sounds like a really cool experience!

    Reply
  7. Connie Seattle Mom Blogger says

    August 13, 2012 at 10:06 pm

    Looks like they shared a lot of great info on your trip – thanks for sharing!

    Reply
  8. Tammy says

    August 14, 2012 at 8:41 am

    Neat. I’d like to try that.

    Reply
  9. Jennifer says

    August 15, 2012 at 8:34 am

    how fun! I’ve never been in a simulator like this

    Reply
  10. Nightowlmama says

    August 15, 2012 at 11:02 pm

    how unique and I love that ford is taking feed back from consumers

    Reply

Trackbacks

  1. Princess Time Toys says:
    August 13, 2012 at 6:25 am

    Further With Ford in The Car Simulation Machine #GoFurther http://t.co/qr3xAORC via @MomStart

    Reply
  2. Wendy & Sherry says:
    August 13, 2012 at 4:57 pm

    Further With Ford in The Car Simulation Machine #GoFurther http://t.co/KyKVCiDg via @MomStart

    Reply
  3. The Mom Reviews says:
    August 13, 2012 at 8:03 pm

    Further With Ford in The Car Simulation Machine #GoFurther http://t.co/XrekN3Z9 via @MomStart

    Reply
  4. Katrina Moody says:
    August 14, 2012 at 10:06 pm

    Further With Ford in The Car Simulation Machine #GoFurther http://t.co/RUsvFTVk via @MomStart

    Reply
  5. Anne-Marie Nichols says:
    August 15, 2012 at 4:55 am

    Further With Ford in The Car Simulation Machine #GoFurther http://t.co/Cf3zLzyu via @MomStart

    Reply
  6. TerriAnn van Gosliga says:
    August 15, 2012 at 9:01 pm

    Further With Ford in The Car Simulation Machine #GoFurther http://t.co/kjby64yC via @MomStart

    Reply
  7. MomStart says:
    August 16, 2012 at 3:16 am

    Further With Ford in The Car Simulation Machine #GoFurther http://t.co/2rAUbH42

    Reply

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