Read 10 books
Take it in to Borders to redeem your free book.
Here is the last tip from HarperCollins:
Summer is a great time to be outdoors. Why not take a Friday or Saturday night and camp out under the stars – in your own backyard! Use this opportunity to unplug from TV, computers and other distractions and connect as a family by sharing some of your own childhood favorite books with your own kids by camp light.
Borders and HarperCollins teamed to provided me a Borders gift card in exchange for my posts about the Double-Dog Dare Summer Reading Challenge. It does not affect the fact that I believe in reading to my kids.