The Double Dog Dare you to read program is still going on at Borders.
Read 10 books
Take it in to Borders to redeem your free book.
Here is the last tip from HarperCollins:
Summer is a great time to be outdoors. Why not take a Friday or Saturday night and camp out under the stars – in your own backyard! Use this opportunity to unplug from TV, computers and other distractions and connect as a family by sharing some of your own childhood favorite books with your own kids by camp light.
Borders and HarperCollins teamed to provided me a Borders gift card in exchange for my posts about the Double-Dog Dare Summer Reading Challenge. It does not affect the fact that I believe in reading to my kids.
How terrific is this?! I just sent out emails with a link to this page to cousins and sister etc so everyone knows about this!