Fashion & Function With Zoe: The MagnaMini Vest

Fashion meets function in the newest trend for kid’s coats this back-to-school season. MagnaMini, designed by a mom of two young girls, is a line of jackets and puffy vests for children that have no zippers, buttons or snaps.

When I was in college I had a black jacket that used magnets like this. I loved it because it came out about the same time that the movie The Matrix did and it fit snug and form fitting. I’m surprised it took so long for someone else to make one but I’m super excited for my daughter.

These coats have hidden magnets sewn into them. Kids pull on the coat, press the front flaps together and viola, the magnets snap shut! MagnaMini helps kids learn independence, and takes a bit of stress away from parents trying to get the family out the door.

Maura Horton immediately knew that she would like to implement this technology into outerwear for kids. The new MagnaMini coats and vests are simple for children to wear whether they prefer putting them on one sleeve at a time or laying them on the floor and flipping them above their heads. The first magnetic coats and vests for children, MagnaMini eliminates the need for difficult to navigate buttons and zippers replacing them with simple to use magnets.

Not only does MagnaMini help build children’s confidence as they conquer a new skill, it makes getting ready to leave the house faster and simpler for parents. Instead of meltdowns over the inability to zip or button, parents will be able to watch their children proudly press their coat closed with ease. Recess time at school becomes simpler for teachers with MagnaMiniTM as well. Instead of the teacher zipping and snapping 30 coats closed before the class heads outside, MagnaMini enables kids to ready themselves for outdoor play.