According to the U.S. Travel Association, 90 percent of Americans say paid time off (PTO) helps them relax and 85 percent say it makes them happier, yet more than 40 percent did not use all their PTO in 2014. Today, in celebration of National Relaxation Day on Saturday, August 15, VisitMyrtleBeach.com encourages travelers to get away and use their PTO as part of a multifaceted marketing campaign that highlights the beautiful weather and calming fall season in Myrtle Beach, South Carolina. The effort is meant to combat the stats revealed in the U.S. Travel Association’s “Project: Time Off” initiative, showing that while 90 percent of Americans say paid time off (PTO) helps them relax and recharge, 40 percent of Americans did not use their PTO in 2014 – leaving an average of 1.6 days on the table.
Some of the primary reasons people don’t use vacation time: budget and the idea that they can’t truly disconnect from work. To help alleviate those barriers and encourage people to take advantage of their time off, Myrtle Beach has created some incentives for those traveling to its 60 miles of coastline during the months of September and October:
Budget-friendly lodging and attraction deals, including $60 off a six-night stays at Avista Resort, $60/night weekday rates at Ocean Creek Resort, and three “Hot Jersey Nights” tickets for $60 at Palace Theatre. Full list of deals available here.
Perks for vacationers willing to (at least temporarily) disconnect, such as free dessert at Croissants Bistro & Bakery for diners who ignore their phones throughout their meal and a free glass of wine at The Cypress Room for every valeted phone.
Go-to ideas for relaxing and unwinding in the destination, whether that be engaging in a new activity, indulging in Lowcountry cuisine, enjoying live entertainment.
“September and October are often referred to as the ‘perfect time of year’ by locals, and it’s no surprise to us,” said Scott Schult, executive vice president of marketing for the Myrtle Beach Area CVB. “The weather is still beautiful, ocean waters are warm, crowds subside and accommodations become even more affordable. It’s like being handed 60 more days of summertime, except that it’s even more relaxing and quiet during the fall season.”