Domino’s Pizza Reinvention of Boneless Chicken and Chicken Wings
Surprised, yes we were…
“The new, tastier chicken wings are available in hot, BBQ and new Sweet Mango Habanero – while the new boneless chicken gives customers more choice on how to customize to their specific tastes. In addition to the new boneless chicken, made with 100 percent whole white breast meat lightly breaded with savory herbs, a selection of dipping sauces will provide multiple options. These are sure to please those who either want to spice things up with Sweet Mango Habanero or Kickers Hot sauces, or go with more traditional dipping options like BBQ sauce or Ranch.”
The Chicken Was so good to me that I knew my husband would eat it and we enjoyed it for dinner one night.
Ok, so let me start at the beginning. Domino’s contacted me and asked me to try out their new Chicken. Dominos sent me their boneless chicken and their chicken wings to try out along with all of their sauces so I could get a good variety of their flavors. The new chicken is available in hot, BBQ, and new Sweet Mango Habanero (and I have to say it’s sweet and HOT). And you get plenty of dipping options. I gave the ranch dipping sauce and the boneless chicken to my husband and yes he ate it all. He even said and I quote, “these are surprisingly good”. Remember guys, my husband is very picky when it comes to food especially when it comes to meat of any kind.
Domino’s Pizza continues to listen to their customers and responds by making changes when needed. This new campaign supporting their chicken improvements is the first time that Domino’s has run a chicken campaign since 2002. I didn’t even realize you could order chicken at Domino’s so it’s a good thing they started this new campaign. And let me tell you, I’m happy to be apart of the campaign because the chicken was really good. It was juicy, flavorful and made me feel like I was really eating meat. You know, some fast food places make you wonder, well not Domino’s.
The real person behind this story is Tate – the secluded chicken chef within a pizza company. Tasked with an opportunity to execute the rebirth of a product not often at the forefront of the minds of Domino’s fans, Tate’s story is the highlight of a campaign designed to take consumers through the challenges and triumphs of leading such a project. The result is a product that everyone at Domino’s is excited to add to its proud menu – one consisting of much more than just pizza.
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Disclosure – A product was provided to me free of charge by the manufacturer or representing PR agency for the writing of this review; however, opinions expressed are my own and are NOT influenced by monetary compensation.