Cracker Jack Snacks Celebrates 120 Years with New Flavors, More Nuts and Prize Fun!
Review and Giveaway
There are some things in life that can instantly take you back in time: a song, a scent, a taste. For me, a trip down memory lane can be found inside a box of Cracker Jack snacks. As a kid we took boxes of Cracker Jack snacks with us on those long car rides, camping adventures and fishing trips. There was no fighting in the backseat over sharing because my brother and I could each have our own perfectly portioned box of Cracker Jack snacks to devour. As an adult, a baseball game, BBQ or day at the beach just isn’t the same without a box of Cracker Jack snacks. This iconic snack has been around for 120 years and is surely a part of childhood memories for many generations.
As part of the Cracker Jack brand’s 120 year Anniversary celebration, there are some new and exciting modifications being made to Cracker Jack snacks. Two new flavors, Kettle Corn popcorn and Butter Toffee popcorn, are now available nationwide; and Cracker Jack Original snack now includes more delicious peanuts in the 4 and 8 oz. packages. Plus, Cracker Jack snacks have new, modernized prizes with new digital components, including classic stickers with fun facts and special codes that offer surprises online! You can check out a new Cracker Jack-branded mobile app, featuring two nostalgic games (Baseball and Pinball) available free for iPhone, iPad and iPod touch mobile devices and all Android devices at www.crackerjackapp.com.
“After 120 years, we knew it was the right time for the Cracker Jack brand to modernize to really suit the changing snacking preferences among our biggest fans – while still remaining true to our nostalgic roots,” said David Skena, vice president of marketing, Frito-Lay, the makers of Cracker Jack snacks. “By offering improved prizes, more peanuts and delicious new flavors, we’re giving our fans a new and improved product experience that still celebrates what they’ve loved about Cracker Jack snacks all these years.”
What I love most about the original Cracker Jack snacks is the delicious taste of caramel coated popcorn and crunchy peanuts. This perfect combination has set the standard for what caramel popcorn should taste like; I’ve yet to find any other, homemade or store-bought, that can compare. When I was given the opportunity to taste the two new flavors from Cracker Jack brand, I was more than thrilled, I was a little giddy (my inner child jumping).
Like the Original, Cracker Jack snacks Kettle Corn and Butter Toffee popcorn are wonderful on-the-go or at-home snacks. The flavors are outstanding as well. The Butter Toffee has just the right amount of smooth, sweet buttery taste, not like others I’ve tried that tend to be sickeningly sweet. The Kettle Corn popcorn is also a treat; each kernel is light and crispy, and the flavor is the perfect balance of sweet and savory.
I’m looking forward to including all three of these tasty treats at our Fourth of July get-together. The red, white and blue packaging fits the occasion perfectly and what better way to celebrate than with the ultimate American snack: Cracker Jack!
The new Cracker Jack products, Cracker Jack Butter Toffee Popcorn Snack (4 oz. SRP $1.49, 8.5 oz. SRP $2.29), Cracker Jack Kettle Corn Popcorn Snack (3 oz. MSRP $1.49) and Cracker Jack Original Caramel Coated Popcorn and Peanut snacks with “More Nuts” (4 oz. SRP $1.49, 8.5 oz. SRP $2.29), will be available nationwide wherever Cracker Jack brands are sold.
Want More Info? Visit http://www.fritolay.com/our-snacks/cracker-jack.html.
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Cracker Jack brand would like to give one Momstart reader six (6) packs of Cracker Jack snacks to enjoy. Share your Cracker Jack snack memory in the comments below for a chance to win. Open to U.S. residents only.
Disclosure – This product was provided to me free of charge by the manufacturer for the writing of this review; however, opinions expressed are my own and are NOT influenced by monetary compensation.