Cracker Jack Snacks Celebrates 120 Years with New Flavors, More Nuts and Prize Fun!
Review and Giveaway
By Emily:
There are some things in life that can instantly take you back in time: a song, a scent, a taste. For me, a trip down memory lane can be found inside a box of Cracker Jack snacks. As a kid we took boxes of Cracker Jack snacks with us on those long car rides, camping adventures and fishing trips. There was no fighting in the backseat over sharing because my brother and I could each have our own perfectly portioned box of Cracker Jack snacks to devour. As an adult, a baseball game, BBQ or day at the beach just isn’t the same without a box of Cracker Jack snacks. This iconic snack has been around for 120 years and is surely a part of childhood memories for many generations.
As part of the Cracker Jack brand’s 120 year Anniversary celebration, there are some new and exciting modifications being made to Cracker Jack snacks. Two new flavors, Kettle Corn popcorn and Butter Toffee popcorn, are now available nationwide; and Cracker Jack Original snack now includes more delicious peanuts in the 4 and 8 oz. packages. Plus, Cracker Jack snacks have new, modernized prizes with new digital components, including classic stickers with fun facts and special codes that offer surprises online! You can check out a new Cracker Jack-branded mobile app, featuring two nostalgic games (Baseball and Pinball) available free for iPhone, iPad and iPod touch mobile devices and all Android devices at www.crackerjackapp.com.
“After 120 years, we knew it was the right time for the Cracker Jack brand to modernize to really suit the changing snacking preferences among our biggest fans – while still remaining true to our nostalgic roots,” said David Skena, vice president of marketing, Frito-Lay, the makers of Cracker Jack snacks. “By offering improved prizes, more peanuts and delicious new flavors, we’re giving our fans a new and improved product experience that still celebrates what they’ve loved about Cracker Jack snacks all these years.”
What I love most about the original Cracker Jack snacks is the delicious taste of caramel coated popcorn and crunchy peanuts. This perfect combination has set the standard for what caramel popcorn should taste like; I’ve yet to find any other, homemade or store-bought, that can compare. When I was given the opportunity to taste the two new flavors from Cracker Jack brand, I was more than thrilled, I was a little giddy (my inner child jumping).
Like the Original, Cracker Jack snacks Kettle Corn and Butter Toffee popcorn are wonderful on-the-go or at-home snacks. The flavors are outstanding as well. The Butter Toffee has just the right amount of smooth, sweet buttery taste, not like others I’ve tried that tend to be sickeningly sweet. The Kettle Corn popcorn is also a treat; each kernel is light and crispy, and the flavor is the perfect balance of sweet and savory.
I’m looking forward to including all three of these tasty treats at our Fourth of July get-together. The red, white and blue packaging fits the occasion perfectly and what better way to celebrate than with the ultimate American snack: Cracker Jack!
The new Cracker Jack products, Cracker Jack Butter Toffee Popcorn Snack (4 oz. SRP $1.49, 8.5 oz. SRP $2.29), Cracker Jack Kettle Corn Popcorn Snack (3 oz. MSRP $1.49) and Cracker Jack Original Caramel Coated Popcorn and Peanut snacks with “More Nuts” (4 oz. SRP $1.49, 8.5 oz. SRP $2.29), will be available nationwide wherever Cracker Jack brands are sold.
Want More Info? Visit http://www.fritolay.com/our-snacks/cracker-jack.html.
Join the conversation on Twitter at #CrackerJack or visit Cracker Jacks brand on Facebook at https://www.facebook.com/crackerjack
Cracker Jack brand would like to give one Momstart reader six (6) packs of Cracker Jack snacks to enjoy. Share your Cracker Jack snack memory in the comments below for a chance to win. Open to U.S. residents only.
Extra Entries:
Disclosure – This product was provided to me free of charge by the manufacturer for the writing of this review; however, opinions expressed are my own and are NOT influenced by monetary compensation.
I used to like getting these for the prizes inside as a kid.
these were always a treat for me if I was good as a child
I loved Cracker Jacks and the prize that was inside!
My husband loves Cracker Jacks.
Thanks for the chance!
I remember grocery shopping with my mom and getting cracker jack as a treat
My mom would always have a box for us when she came home from work when we were kids!
I used to love Cracker Jacks for the cute little prizes I would get as a kid-I still continue to buy them occasionally for my daughter, though the prizes aren’t as nice as they used to be it is still fun to open up the wrapper and see what’s waiting!
I remember my dad bringing Cracker Jacks and chips with us when we would park on the top of the hill to watch the 4th of July fireworks. It was a special treat for us.
Always loved looking for the prize in the box!
I always loved getting a tattoo or a ring.
I used to love opening a box of cracker jacks! I would dump the treat into a bowl and fish out my prize!! I was always most excited when the prize was a tattoo 🙂
When I was a kid, they really did have some cool prizes, and that’s why we always wanted Cracker Jacks – what they have now is nothing compared to back in the day.
Cracker Jacks were a delicious childhood treat and opening the tiny package with the toy inside was always fun!
We love Cracker Jacks and the prize that was inside were what we always looked forward to and the Cracker Jacks were always so good to eat
I remember being excited to find out which prize I got in my Cracker Jack box.
Now this a true story! My brother got the prize and I started crying and my Mom said lets see, there might be another one…….and there was! Honest to God, there was!
My memory is the prizes. I actually still have all my prizes I saved as a kid. My sisters do too! We love to look at them and remember when!
I remember eating these when I was younger at my parents summer home in the poconos. I loved the peanuts and the prize was so fun to get.
leave a comment about your cracker Jack memory
i loved getting a prize,but i love the popcrn better
Cracker Jacks were good when I was a kid because even when I opened an old box that was as hard as a rock stuck tightly together, I could still break it apart to find my prize.
Wow, I haven’t had Cracker Jacks in years!
Wow, I haven’t had Cracker Jacks in years!
i remember my dad eating them at the beach
nannypanpan@gmail.com
My grandparents had a jar of very old cracker jack prizes. They were very cool in the 1960s.
Way back in the Stone Age we didnt get alot of treats (or an allowance eitherr for the fact) and we earned money mowing/shovelig/chores etc. the first time I had Craacker Jaacks was after cleaning a neighbors yard going to the corner store and getting a box and sharing it with a frriend.
I loved the prizes in the box & I loved the peanuts
good food and fun prizes like temporary tattoos….
I always liked seeing the jump jacks as a prize
Getting cracker jacks at the baseball games during the summer
loved them when i was a kid, hmm can’t remember the last time i had it
I remember always eating them with my granddad before he died. We would just sit on the porch while it rained and eat cracker jacks while he told me what his life was like in the army….. and what war was like.. I miss him telling me stories about his childhood etc and singing songs to me while playing the guitar.
I always liked getting the prize.
My grandfather gave me a small REAL harmonica he got out of a Cracker Jack box way, way back when.
My memory is being able to buy a box for ten cents.
I used to love getting a box to share with my dad. I got so excited about that little prize.
jtmagmom73(at)gmail(dot)com
Haven’t had them before