The Coca-Cola Company will debut a 60-second commercial entitled “Mirage” during the Big Game. And it’s up to us to decide who is going to be in that commercial. Do you want to see Cowboys, “Badlanders, or Vegas-style showgirls. I’m guessing Showgirls will win, but it’s anyone’s game. Here is the premise of the preview to the Super Bowl Commercial: Coke Chase.
The ad follows three factions of characters – a band of Cowboys, a gang of “Badlanders” and a pack of Vegas-style Showgirls – as they chase after an elusive bottle of Coca-Cola. Who actually wins the race is entirely up to fans who log on to CokeChase.com to vote for their favorite faction and slow down their fictional foes by initiating fun acts of sabotage. At the end of the game, the fans’ actions will determine how the storyline plays out and which one of three 30-second payoff ads will air following the final whistle of the Big Game – a first for The Coca-Cola Company.
You can visit CokeChase.com today – February 3rd to get in on the game and choose which group gets the Coke by voting for their favorite characters or committing “sabotage” against their rivals! The rival videos are pretty fun, and you can see those on game day.
By following Coke on Tumblr, Instagram, Youtube, twitter (@CocaCola), Coca-Cola Facebook, you will find yourself in the middle of the action and receive a “behind-the-scenes” look at the characters in their pursuit of the ultimate refreshment on Game Day. You can also share the fun with your social networks by casting a vote for your favorite group on Twitter by using hashtags supporting the #CokeShowgirls, #CokeCowboys or #CokeBadlanders. Those who cast a vote on game-day by tweeting @CocaCola with their favorite faction’s hashtag will receive responses from the team, including a link to the sabotage page on CokeChase.com where you can continue the rally.
As the final whistle blows and the winner of the Big Game is celebrated, Coca-Cola will reveal the winner of the Coke Chase based on fan participation via a 30-second commercial that completes the journey. Each of the three 30-second spots depicts a different faction capturing the few remaining bottles of Coke available at the remote Oasis Mart. All three will be cued and ready for broadcast while Coke representatives tabulate fan votes and deduct points for sabotages. As the winning team is determined, Coca-Cola will work with the network to air the spot that earned the most fan support.
After the winning 30-second spot hits the airwaves, people who Like or Follow the Coke Chase will be rewarded with additional content, including the alternate 30-second endings so they can see how the desert-based chase could have concluded if another group had reached the bottles of Coke first.
Throw your support behind a faction (Cowboys, Showgirls or Badlanders) and vote: Join the Coke Chase
Enter to Win:
· Domino’s gift card/coupons valued at $50, an 8” Coca-Cola football, pizza cutter, galvanized party tub, Coca-Cola t-shirt, four Coca-Cola 16 oz. cups w/straws and Coca-Cola product valued at $100 dollars Approximate Retail Value
To Enter:
Tell me who you would vote for
Extra Entries:
Use the rafflecopter and leave a way for us to verify
“The prizes for this giveaway were furnished by The Coca-Cola Company, and The Coca-Cola Company provided promotional consideration for my participation in this program; however, Momstart is fully responsible for this giveaway. All opinions expressed in the post are my own and not those of The Coca-Cola Company.”
Samples received. This giveaway ends February 5th. Please see the giveaway rules.
I would love to see the showgirls win
I like the showgirls video!
Voting for the Badlanders.
The showgirls
Cowboys
Definitely the showgirls. I loved the movie showgirls.
showgirls
The cowboys baby!
Showgirls
Cowboys
lkish77123 at gmail dot com
I voted for the Cowboys.
Thanks for the chance!
i want to see the badlanders.
I voted for the cowboys
The show girls!
voted for the cowboys
I voted for the Cowboys
The cowboys. yeah
I vote for the cowboys for sure.
the showgirls
I would vote for the cowboys.
I voted for cowboys
voted for showgirls
I voted for the cowboys
Cowboys
I’d vote for the Cowboys
voted for the cowboys
totally the showgirls!
Showgirls
the showgirls
I voted for the Cowboys!
the Cowboys
I voted for the Badlanders… I’m a sucker for the underdog ☺
I would vote for the Cowboys.
I voted for the cowboys.
the cowboys
I would and DID vote for the Showgirls. Oh my gosh, the sabotage clips are so funn!
I voted for the Cowboys!
the cowboys
The Cowboys…
Cowboys
cowboys
The Cowboys
Email Subscriber
I’d vote for the cowboys.
jtmagmom73(at)gmail(dot)com
The Showgirls!
Vegas-style Showgirls
showgirls
I would vote for the badlanders.
I’d vote for Badlanders. Thanks.
partymix25(at)hotmail(dot)com
showgirls
I voted for the Showgirls!
the cowboys
The cowboys
I think the guy on the motercycle
Show girls
I voted for the cowboys
I voted – for the Cowboys!
Voted for shwgirls
I voted for cowboys..!! Thanks for this giveaway!
Badlanders.
badlanders!
Showgirls
Showgirls has my vote! THANKS!
Showgirls!
Showgirls!!
cowboys
The Show Girls
The cowboys.
The cowboys..woohoo giddy up!
I voted for the cowboys!
I would vote for the cowboys
showgirls
voted for the show girls
Showgirls all the way!
The showgirls
Showgirls!
showgirls
Cowboys!
I voted for the coke showgirls.
I voted for the cowboys
I’m going for the badlanders. Thanks for the chance.
the badlanders
the showgirls
bandits
Voted for the Badlanders
The Badlanders
Thank you for hosting this giveaway
Louis
pumuckler {at} gmail {dot} com
The Badlanders.
Showgirls
cowboys
nannypanpan@gmail.com
I voted for the cowboys
I would vote for the cowboys.
I voted for the Showgirls
Thanks for the awesome giveaway!
Vegas-style Showgirls
Go My Cowboys!
i voted for the cowboys
Voted for the Cowboys
I voted Cowboys!
I vote for the cowboys.
My vote is for the cowboys.
Cowboys!!
I would choose the cowboys
Go Show Girls
Showgirls!!
The Showgirls!
showgirls
badlanders
I voted for the badlanders
The Badlanders, because they seem a bit like the underdogs!
coriwestphal at msn dot com
Showgirls
The Cowboys
The Cowboys!
Like on FB / coupon artis
I vote for the camel dude!
show girlssss
The Arab
showgirls
i voted for the showgirls- thanks! 🙂
i vote cowboys
cowboys are going to win
show girls
I vote for the camel. Home field advantage.
SHOWGIRLS!
Motorcycle
I vote for the motorcycle gang.
I voted for the showgirls.
I vote for the guy on the camel
Cowboys
the camel people
I vote for the show girls.
I will go with the Showgirls.
i voted for the showgirls, i figured they’d win anyway, the bus is cool.
Camel
The Badlanders
cowboys
Camel
THE CAMEL
cowboys
Cowboys
Cowboy
voting for whoever is riding the camel.
I vote for the rider
I vote for the motorcylce guy
I vote 4 …………………………………………………………………………………….Badlanders!!!
SHOWGIRLS
badlanders
The cowboys will get the coke.
Definitely the showgirls!
I will vote for cowboy
The show girls
Show girlsss
Badlands all the way
the show girls got it.
showgirls will win
I vote the Showgirls
I vote for badlanders
Show girls duhhhhhh
Badlanders
annabella @ centurytel dot net
Voted for showgirls.
show girls
vmkids3 at msn dot com
The Showgirls !!!
I voted for the Coke Cowboys.
Showgirls
Thanks for the contest.
voted for showgirls
Badlanders
badlanders – so who won, anyway?
badlanders
The Badlanders 🙂
I voted for the Badlanders
The Cowboys!
Voted for the cowboys
I voted for the Cowboys. Thanks
badlanders
showgirls
ardelong2(at)gmail(dot)com
I voted for the cowboys.
Showgirls
Badlanders
Showgirls
The Show girls!!!!!!!
jofo120 at yahoo dot com
i voted for showgirls!!!
Cowboys
showgirls
COWBOYS
for the Ballanders
I voted for the Showgirls.
showgirls
kport207 at gmail dot com
Badlanders
I voted for the badlanders, obviously they didn’t win though
I voted for the Badlanders.
The Showgirls
I wanted the cowboys
the showgirls
i voted badlanders
Cowboys, baby.
Cowboys, Too bad that’s not who won…
I voted for the Showgirls
the cowboys
I voted for the showgirls. Thanks for having this contest.
showgirls!
showgirls
I’d vote for the cowboys.
the cowboys
I voted for the Badlanders
showgirls
showgirls
willdebbie97 at yahoo dot com
Voted almost daily for the showgirls:)
Badlanders
cowboys
cowboys!
I voted for the showgirls. Thank you!
vote for the showgirls
The badlanders
the badlanders
Showgirls have my vote!
the showgirls
The Showgirls
I voted for the cowboys.
cowboys
The Cowboys
I voted for the badlanders
I voted for showgirls.
cowboys!
Thanks for the giveaway… the Showgirls.
I voted for the Showgirls.
longbarb1@aol.com
I would vote showgirls.
jweezie43[at]gmail[dot]com
I voted for the badlanders
Showgirls