“Cloudy with a Chance of Meatballs” is currently in movie theatres and ready to be watched. It was created by Burger King and Sony Pictures. As part of the promotion, BK is supporting Feeding America, the film’s charitable partner, by promoting awareness of Feeding America’s childhood hunger initiatives and philanthropic empowerment in kids. Go BK! We love Feeding America at Mom Start.
BK’s newly revamped kids’ site, www.clubbk.com, offers kids the opportunity to become “Hunger Helpers” and rally behind the charitable organization, via a movie-themed online game where they can earn “Crowns” (the virtual currency for Club BK) and then donate them to show support for the Feeding America cause. They can also access more information about the charity and get tips on how to support local food banks all at ClubBk.com
Kids have donated more than 1 million Crowns in charitable shows of support to Feeding America only after seven days. They have just surpassed the community’s goal! How excited but the fun isn’t over. Children are still asked to go on and make contributions.
· To celebrate Club BK’s efforts toward philanthropic empowerment to kids and as a valued partner to both Feeding America and Burger King Corp., Kraft Foods is supporting Hunger Action Month with a $25,000 donation to Feeding America.
And now for the prize:
My children are helping me to show you what you will win with this promotion. BK has a movie promotion bucket to share with one lucky reader.
The bucket contains:
· $20 BK Crown Card to grab a bite to eat before or after the movie
· $40 movie gift card to see the film
· Full set of Club BK Cloudy with a Chance of Meatballs kids toys
· Club BK’s Adventures newsletter
· Original Cloudy with a Chance of Meatballs book
The full set of toys got my children and I through this afternoon. I wasn’t feeling very well so I opened all the packages and let them play with it. We also looked through the book. Not as many pictures as I was hoping for but my kids like listening to words.
Visit Club BK and tell me what you think of the children’s involvement in charity.
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The contest will run until October 19th 11:59 pm Pacific. The winner will be selected by www.random.org