Blue Jeans Go Green: Turn Your Old Denim…Into Insulation?!

I come from a very thrifty family. When our clothes wore out, my parents would cut them up into pieces and use them as rags around the house. I, on the other hand, was more of the thrifty fashionista, getting old jeans from the thrift store and tie-dye dunking them in bleach, because it was the ’90s and I was super cool. But either way, we repurposed everything!

So I can really get behind the “Blue Jeans Go Green” campaign from Cotton Incorporated and J.Crew. This denim drive encourages customers to bring their old, worn out jeans to their local J.Crew or Madewell store, where they’ll receive a $20 credit in exchange for their next in-store denim purchase – score! The old jeans will then be recycled and turned into UltraTouch™ Denim Insulation, which is then donated to organizations like Habitat For Humanity. You get to clean out your closet, save money on new jeans, help families in need, and keep trash out of the landfill – it’s a win, win, win! Since the program began in 2006, 250,000 square feet of insulation has been distributed while 600 tons of trash has been saved from the landfill. Nice!

J.Crew will be hosting its denim drive through December 31st, 2014, while Madewell is participating through January 31st, 2015. Perfect timing for using up those holiday gift cards!