Blogging has been a great outlet for me. I get to write about me and the kids, learn about new and fun products, save the family money and I actually have the opportunity to make some money too. To make money as a blogger you have to have ways to show what you are worth to other companies. You need to be able to show them what their return on investment would be. It’s also called an ROI.
One way is to know your readers. You should be able to use a web form generator to create polls to find out what your readers are interested in. It’s also a great way to learn about your blog demographics. Knowing who your readers are is very valuable when it comes to working with certain companies. If you want to work with a baby company they are going to want to know if you’re readers are new moms or women that are expecting. Find out what your blog demographics are. Who is reading your blog, men or women, how old are they? Are they married or single?
Another way is to have a newsletter, or mailing list. Last year, I worked with a company doing a very large giveaway, the Sleep Number Bed giveaway. I did this giveaway, one because I knew it would bring me a lot of traffic. Two, because I wanted to see if I could. One of the requirements I had to meet was that I had a acquire 2000, names, address and e-mail addresses. I thought the closest I would ever get to 2000 was 1000 and I have to admit that I thought that 1000 was stretching it. I had to create HTML forms and plug them into the giveaway so I could keep track of all the entries. It was basically a mailing list form. I ended up with 1500 unique addresses to give to the company I was working with. This was very valuable to them and they were extremely satisfied with my performance. Having a newsletter or mailing list is very valuable to companies because it’s another way that you can get information out to your followers on their behalf.
Do you have a newsletter or mailing list that you keep track of?