About a month ago I was asked if I wanted to review a whitening toothpaste. I figured what could it hurt, sure I’d love to so they sent me a tube. Me being the reviewer that I am I don’t really research products before I try them. I just opened it, put it on my toothbrush and started brushing. The next thing I know my entire mouth is black…..
Trending on Pinterest–and with high profile celebrities such as Giada De Laurentiis–consumers are flocking to this “one scary ingredient”.
Black Is White activated charcoal whitening toothpaste removes discoloration using activated charcoal without abrading or bleaching – all while boosting oral health. Strengthens oral health: enzymes protect against tooth decay and support the salivary functions. 950 ppm hydroxylapatite (nano) remineralize tooth enamel and seal exposed dentine channels.
Facts about the product:
- • Made in Switzerland, Extremely popular throughout Europe
• Strengthens oral health – enzymes protect against tooth decay and support the salivary functions.
• Completely Natural
• Can be used as a regular toothpaste without any limitations.
My first reaction was never again will I use this toothpaste. Then I decided to see it as a challenge. Make my teeth black and then make sure I brush until it’s all gone. I haven’t been consistent using it and don’t see a difference but my kids asked me how I got my teeth whiter? I told them about the toothpaste and now they want to use it, except they have the same reaction as me. YUCK! And yet it makes them want to brush more often so I like it. I like that it is completely natural, our regular toothpaste isn’t.
So I’m going to keep using it and if the results end up amazing. I’ll let you guys know!