Rethink What Matters invites women nationwide to shake up their foundation and sound off on topics that are more than just skin-deep – from going bare in public to discussing what freedom really feels like.
Born from employees rethinking makeup itself – the beauty brand found looking good is not about using artificial gunk to cover imperfections, but about enhancing what you’ve got. In keeping with their wink-wink approach to marketing (Love Matte Campaign), Bare Escentuals will be unveiling thought-provoking taglines to help start honest conversations amongst girlfriends about what really matters. For instance, one reads “Rethink Going Bare in Public. BareMineral’s SPF15 Foundation feels completely weightless, but gives you all the flawless coverage you need. Like you are wearing nothing at all.”
Bare Escentuals invites us to give rethinking a try, too. Every week at RethinkWhatMatters.com, a new discussion topic will be featured with five questions for all to answer, share with their friends and have the chance win free products and other fantastic goodies. New topics and products will be featured weekly, posted each Friday.
In honor of the Rethink campaign, I’m giving away Mascara. Two readers will each receive a bareMinerals Flawless Definition Mascara.
bareMinerals Flawless Definition Mascara
The first, highly-anticipated mascara from bareMinerals has finally arrived. This high-performance, multi-benefit mascara nourishes lashes while lengthening, separating, and lifting for flawless definition. The paraben-free formula is infused with nourishing 100% pure bareMinerals, plus antioxidants and other ingredients found in nature. Natural oils, such as Jojoba and Meadowfoam Seed, and Shea Butter combine with natural minerals to condition and fortify lashes immediately upon application. An added dose of Vitamin E further protects lashes from environmental damage.
The innovative, state-of-the-art brush works like a 360° fine-toothed comb to separate, lengthen, and lift lashes with clump-free precision while darkening lashes with natural mineral colorants. The seriously tapered tip of the brush is designed to reach into the corners to coat even the tiniest lashes so no lash is ever left behind.
The gentle and nourishing longwearing formula is available in Black and Espresso shades.
Features and Benefits:
- Infused with nourishing 100% pure bareMinerals
- Jojoba Oil, Meadowfoam Seed Oil and Shea Butter condition and fortify lashes
- Vitamin E provides antioxidant protection
- 360° fine-toothed comb brush separates for clump-free definition and length
- Available in Black and Espresso shades
- Ophthalmologist tested
- Safe for contact lens wearers
Visit Rethink What Matters and tell me what you think of the current conversation.
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