I have worked with Dominos in the past, you can read the previous post even about information on Dominos and ways to win. This post is another way to win, but also to find out if you have tried Dominos lately. Dominos just finished up one campaign and is jumping right into a new one? They are looking for the Holdouts.
The new campaign launched on TV and online April 5. The “holdouts” featured in the commercials are some of the shrinking group of consumers who have yet to try the pizza that everyone is talking about.
“We listened to our consumers, we gave them a great new pizza, and we supported that with a groundbreaking advertising campaign that’s captivated America,” said Russell Weiner, chief marketing officer at Domino’s Pizza. “When you have almost every major media outlet buzzing about such a bold change, it gets pretty tough to find someone who hasn’t tried the new pizza – but we’ve found some of the last few people in America who haven’t, and convinced them to join the rest of us and try it.”
The Oh Yes We Did campaign has garnered massive media attention due to its unique, refreshing honesty. It has been featured on more than 400 local TV affiliates nationwide, and attracted more than 700,000 viewers to the full documentary at PizzaTurnaround.com. The campaign also has attracted more than 80,000 fans to Domino’s Facebook page.
Following the same line of transparency, the new documentary-style TV campaign presents two real people in their hometowns who have been “holding out,” inviting them to taste and give their honest opinion of the new pizza on camera.
You can learn more about who pizza holdouts are and how to help Domino’s Pizza find them at PizzaHoldouts.com. The website will also host a full-length version of the documentary.
Enter To Win:
One Reader will receive a 20.00 Gift Card And the chance at a trip to American Idol Season Finale.
Tell me when the last time you had Dominos Pizza and what you thought?
Follow me on twitter tell me your twitter ID
Tweet about the giveaway and include a link to the giveaway.
Advertise this giveaway on any giveaway site, your blog, or your facebook page and tell me where you advertised it (include link to giveaway). 5 Extra Entries for each one you do
Subscribe to my blog
Comment on any other non-giveaway post
Use any of the share options below, digg, stumble…2 entries each
The contest will run until April 26th 11:59 pm Pacific. All rules can be found under giveaway rules.
Dominos is providing the prize for this giveaway. They also provided me with the information for this post.