American Express and the Seattle Seahawks today announced a multi-year extension of their partnership, which will continue to bring together Card Members and Seattle businesses to offer exclusive experiences for Seahawks fans – also known as the “12s”
Section 12 Pre-Game Experience: American Express is bringing back Section 12 – a pre-game destination for 12s looking to congregate before Seahawks home games, located outside of the Northwest Gate at CenturyLink Field. The first Section 12 pre-game experience of the season took place prior to the Seahawks’ home opener. Fans will be treated to a variety of fan-friendly activities including appearances by Seahawks legends, giveaways, and phone charging stations. Event entry is free to American Express Card Members on a first-come, first-served basis.
- American Express Hawks Island: Following the success of its introduction last year, American Express will bring back Hawks Island to the 12s on October 16 prior to the Seahawks’ game later that day. This exclusive Card Member experience, which takes place on a barge able to host hundreds of 12s on the Puget Sound, will include food and beverage from local Seattle merchants, Seahawks-related appearances and other special activities, combining to create the ultimate pre-game party!
- In-Stadium Perks: There will be a package of incentives for American Express Card Members making purchases in the stadium, including free gifts with concession stand purchases at select locations, Seahawks Pro Shop discounts during select games, and waived fees for the stadium’s mobile ordering feature.
- Stadium Experience Upgrades: At each Seahawks home game this season, American Express will surprise select Card Member season ticket holders with field passes to view pre-game festivities – getting fans even closer to the team they love!
- Amex 12s Pass: New this season, fans with iOS devices can add the Amex 12s Pass to their Apple® Wallets to receive notifications about exclusive Seahawks offers and experiences, including the chance to meet Seahawks legends, get discounts on Seahawks merchandise, receive exclusive game day benefits in stadium and more.
Merchant and Community Offerings:
· Tools for the 12s: American Express will enable local businesses to get even more involved with their fellow Seahawks fan base through customized “All for the 12s” item tool kits.
· Fan Van Community Tour: For those passionate fans across local Seattle area suburbs, a special Fan Van tour will bring the excitement of Seahawks player and talent appearances, giveaways and other opportunities.