This is a sponsored post.
Are you an aspiring “Mompreneur”? These days, most Millenials seem to have at least one side hustle going to bring in needed income. From blogging to selling kitchenware, creative stay-at-home moms have come up with a variety of methods to earn income in a way that works with their childcare schedule. If you’re a SAHM wanting to start a business, but feeling lost as to where to start, here’s three tips to help you get started:
1. You’re Not “Just a Mom”
People often dismiss the hard work that moms do as parents – and they also are quick to dismiss the hard work that goes into running your own business. Don’t fall into this trap! The reality is that parenting by itself is a full-time, serious job without anything else added on top of it. Running a small business is also hard work and requires your full attention, so don’t allow anyone to imply that you ought to be able to just wave your hands and watch the money roll in while your children play, because it just doesn’t work that way. To be successful, you’ll need to be strategic about your time and identify chunks in the day where you can realistically work on your business. Now that school is back in session, this allows a great block of time during weekdays to work on your side hustle. For moms of younger children, you may need to set smaller goals and seize opportunities during naptime to make progress. Which leads me to:
2. Think About What’s Truly Feasible
If you’re a mom of six kids on a tight budget, then taking out a $30,000 loan to start a food truck is probably not the greatest idea. Don’t think about what you would do if life was perfect – think about what you could realistically do, right now. Are you tech-savvy and enjoy writing? Then starting a mom blog might be in your wheelhouse. Are you crafty and always getting compliments on your creations? Then maybe an Etsy store would be a good idea. The Internet has given us the freedom to experiment with a variety of different ways to earn money and sell products, so don’t be afraid to experiment – there are a lot of different options you can try with minimal upfront financial investment, which is the ideal scenario for a busy mom wanting to earn some extra cash.
3. Get Your Name Out There
So you’ve launched your essential oils store, published your first blog post, or began making custom quilts. Now what? Starting may be half the battle, but getting your name out there in a sea of content can be a challenge. Congrats! That it means that it’s time to think about “User onboarding“, which is a fancy way of referring to the process of people interacting with your offerings. Essentially, you want to take an objective look at the experience you’re offering potential customers and look for ways to improve it. You could have the most helpful blog post in the world, but if a giant pop-up ad is driving people away, they’ll never stick around to read it. Or maybe you have an online storefront for your handmade macaroni portraits, but no one can locate the shipping prices. There’s a lot of trial and error involved in running a business, so sometimes it can be helpful to have a fresh set of eyes look at what you’re working on and offer constructive feedback.
SAHMS: Do you have a side hustle? What are your tips?