movie stars — MomStart

To help raise awareness and funds for the estimated 15 million children who have lost parents and relatives to the AIDS epidemic in Africa and around the world, Hasbro (the international toy company) has created a Special Edition FURREAL FRIENDS ZAMBI THE BABY ELEPHANT toy which is now available for sale at retailers nationwide. Hasbro has committed to donate 50 percent of the net profits from ZAMBI THE BABY ELEPHANT — a minimum of $500,000 (in U.S. dollars) — to the PROJECT ZAMBI Fund, part of the Hasbro Children’s Fund, beginning in 2009, and hopes to expand this global campaign to include additional Hasbro products and brands in the years to come. By purchasing ZAMBI THE BABY ELEPHANT, consumers will be supporting programs that work directly with children orphaned by AIDS in Africa.

To further support this cause, Hasbro has put together a PROJECT ZAMBI Celebrity Charity Auction which is now live on eBay from October 5^th — 15^th. ! Celebs including George Clooney, Leonardo DeCaprio, Scarlett Johansson, Alicia Keys and many others have come together to help raise awareness and funds for this cause.

The online auction features custom-designed, one-of-a-kind, collectible elephant models – each signed by one of the participating celebrities. All money raised from the sale of each elephant will be donated to the organization of the celebrity’s choice that supports children orphaned by AIDS in Africa.

The 10-day PROJECT ZAMBI Celebrity Charity Auction will be held online from October 5^th – October 15^th. Visitors will be able to log on to www.ebay.com/projectzambi to bid on custom-designed, collectible elephant models signed by Hollywood’s elite: