Do The KIND Thing!
Mom Start wants to tell you about KIND snacks newest initiative, Do the KIND Thing. KIND is giving people everywhere the opportunity to turn small acts of kindness into a BIG philanthropic KIND Acts that give back to the world. The campaign relies on the collective kindness of its consumers and leverages the Groupon model of requiring mass participation to ‘unlock’ a deal. Here’s how it works:
· On the first Tuesday of each month (a.k.a. KIND Tuesday), KIND challenges its community to carry out a specific KIND act (a.k.a. KINDING Mission) for someone else.
· If enough people sign up at www.kindsnacks.com/world to complete the monthly KINDING Mission, KIND pays that kindness forward and carries out a big, philanthropic KIND Act for the world!
Missions were completed in February and March; though April marked the campaign’s official launch and people were encouraged to give a flower to someone who helps keep the planet clean and green. The campaign was an incredible success and KIND hosted beach, street and park cleanups in cities across the country in honor of Earth Day (April 22). May’s mission occurred just a week ago! Everyday people, like you, were encouraged to give a healthy snack to an educator (a teacher, coworker, spouse, wise friend, etc.). When the mission was accomplished the BIG KIND act performed by the KIND snacking company was providing books for afterschool programs in underserved communities.
If you sign up to join the KIND movement then you’ll be in on the next movement on June 7! In June, the mission if you chose to accept it is to give an orange to someone who provides you nourishment (grocery clerk, barista, school cook, a roommate who cooks for you, etc.). What a great way to spread some KINDness and help your children learn about KINDness whether they’re involved or just seeing you participate. The KIND snack company’s BIG KIND ACT will then provide cooking utensils and host cooking classes for low income kids.
Mom Start is ‘spreading the kindness’ by featuring Do The KIND Thing and encouraging our readers to carry out the next KINDING Mission. In conjunction with the program, The KIND Food Truck is on a 32 week tour—giving out healthy, tasty KIND bars and spreading kindness in cities across the country. If you want to get on the WHEN and WHERE then you’ll have to track KIND on Twitter @KINDSnacks.
You can find out when the KIND Truck is in our area:
June Washington, D.C.
July Boston, MA
August Washington, D.C.
September Seattle, WA
October San Francisco, CA
November Los Angeles, CA
KIND will also be hosting an event in my backyard, Seattle, on July 13:
Guest Chef’s on the Waterfront
Located on the end of Seattle’s Bell Harbor Pier, KIND will be in the company one of over 70 of the PNW most talented chefs, breweries, wineries and purveyors of fine food and beverage. Beecher’s Handmade Cheese, who creates cheeses worthy Oprah’s "O List", will be sharing our booth to provide the over 2000 attendees with paired cheeses and KIND. Sharp cheddar, gruyere, Jamaican jerk flavors and cracked pepper go quite nicely with our whole nuts and fruit!
Other events will happen in:
Philadelphia, PA June 25-27
Boston, MA June25-27
Los Angeles, CA July
San Francisco, CA September23-25
New York, NY September
