The Coca-Cola Company will debut a 60-second commercial entitled “Mirage” during the Big Game. And it’s up to us to decide who is going to be in that commercial. Do you want to see Cowboys, “Badlanders, or Vegas-style showgirls. I’m guessing Showgirls will win, but it’s anyone’s game. Here is the premise of the preview to the Super Bowl Commercial: Coke Chase.
The ad follows three factions of characters – a band of Cowboys, a gang of “Badlanders” and a pack of Vegas-style Showgirls – as they chase after an elusive bottle of Coca-Cola. Who actually wins the race is entirely up to fans who log on to CokeChase.com to vote for their favorite faction and slow down their fictional foes by initiating fun acts of sabotage. At the end of the game, the fans’ actions will determine how the storyline plays out and which one of three 30-second payoff ads will air following the final whistle of the Big Game – a first for The Coca-Cola Company.
You can visit CokeChase.com today – February 3rd to get in on the game and choose which group gets the Coke by voting for their favorite characters or committing “sabotage” against their rivals! The rival videos are pretty fun, and you can see those on game day.
By following Coke on Tumblr, Instagram, Youtube, twitter (@CocaCola), Coca-Cola Facebook, you will find yourself in the middle of the action and receive a “behind-the-scenes” look at the characters in their pursuit of the ultimate refreshment on Game Day. You can also share the fun with your social networks by casting a vote for your favorite group on Twitter by using hashtags supporting the #CokeShowgirls, #CokeCowboys or #CokeBadlanders. Those who cast a vote on game-day by tweeting @CocaCola with their favorite faction’s hashtag will receive responses from the team, including a link to the sabotage page on CokeChase.com where you can continue the rally.
As the final whistle blows and the winner of the Big Game is celebrated, Coca-Cola will reveal the winner of the Coke Chase based on fan participation via a 30-second commercial that completes the journey. Each of the three 30-second spots depicts a different faction capturing the few remaining bottles of Coke available at the remote Oasis Mart. All three will be cued and ready for broadcast while Coke representatives tabulate fan votes and deduct points for sabotages. As the winning team is determined, Coca-Cola will work with the network to air the spot that earned the most fan support.
After the winning 30-second spot hits the airwaves, people who Like or Follow the Coke Chase will be rewarded with additional content, including the alternate 30-second endings so they can see how the desert-based chase could have concluded if another group had reached the bottles of Coke first.
Throw your support behind a faction (Cowboys, Showgirls or Badlanders) and vote: Join the Coke Chase
Enter to Win:
· Domino’s gift card/coupons valued at $50, an 8” Coca-Cola football, pizza cutter, galvanized party tub, Coca-Cola t-shirt, four Coca-Cola 16 oz. cups w/straws and Coca-Cola product valued at $100 dollars Approximate Retail Value
Tell me who you would vote for
Use the rafflecopter and leave a way for us to verify
“The prizes for this giveaway were furnished by The Coca-Cola Company, and The Coca-Cola Company provided promotional consideration for my participation in this program; however, Momstart is fully responsible for this giveaway. All opinions expressed in the post are my own and not those of The Coca-Cola Company.”
Samples received. This giveaway ends February 5th. Please see the giveaway rules.