Rethink What Matters invites women nationwide to shake up their foundation and sound off on topics that are more than just skin-deep – from going bare in public to discussing what freedom really feels like.
Born from employees rethinking makeup itself – the beauty brand found looking good is not about using artificial gunk to cover imperfections, but about enhancing what you’ve got. In keeping with their wink-wink approach to marketing (Love Matte Campaign), Bare Escentuals will be unveiling thought-provoking taglines to help start honest conversations amongst girlfriends about what really matters. For instance, one reads “Rethink Going Bare in Public. BareMineral’s SPF15 Foundation feels completely weightless, but gives you all the flawless coverage you need. Like you are wearing nothing at all.”
Bare Escentuals invites us to give rethinking a try, too. Every week at RethinkWhatMatters.com, a new discussion topic will be featured with five questions for all to answer, share with their friends and have the chance win free products and other fantastic goodies. New topics and products will be featured weekly, posted each Friday.
In honor of the Rethink campaign, I’m giving away Mascara. Two readers will each receive a bareMinerals Flawless Definition Mascara.
bareMinerals Flawless Definition Mascara
The first, highly-anticipated mascara from bareMinerals has finally arrived. This high-performance, multi-benefit mascara nourishes lashes while lengthening, separating, and lifting for flawless definition. The paraben-free formula is infused with nourishing 100% pure bareMinerals, plus antioxidants and other ingredients found in nature. Natural oils, such as Jojoba and Meadowfoam Seed, and Shea Butter combine with natural minerals to condition and fortify lashes immediately upon application. An added dose of Vitamin E further protects lashes from environmental damage.
The innovative, state-of-the-art brush works like a 360° fine-toothed comb to separate, lengthen, and lift lashes with clump-free precision while darkening lashes with natural mineral colorants. The seriously tapered tip of the brush is designed to reach into the corners to coat even the tiniest lashes so no lash is ever left behind.
The gentle and nourishing longwearing formula is available in Black and Espresso shades.
Features and Benefits:
- Infused with nourishing 100% pure bareMinerals
- Jojoba Oil, Meadowfoam Seed Oil and Shea Butter condition and fortify lashes
- Vitamin E provides antioxidant protection
- 360° fine-toothed comb brush separates for clump-free definition and length
- Available in Black and Espresso shades
- Paraben-free
- Ophthalmologist tested
- Safe for contact lens wearers
To Enter:
Visit Rethink What Matters and tell me what you think of the current conversation.
Extra Entries:
Advertise this giveaway on any giveaway site, blog, or facebook and tell me where you advertised it (include link to giveaway). 5 Extra Entries for each one you do
Subscribe to my blog (recommended so that you don’t miss winner’s announcements)
Follow me on twitter tell me your twitter ID
Tweet about the giveaway and include a link to the giveaway
Comment on any other non-giveaway post
Click on my Suave Link and leave a comment for every time you click on it. It’s easy!
Give me Smiles on my Cozi Journal
The contest will run until Feb 22 nd 11:59 pm Pacific. The winner will be selected by www.random.org. All rules can be found under giveaway rules.
I clicked on your suave link an entered
vlbelk(at)hotmail.com
I clicked on Suave Link
Thanks for the chance.
mogrill@comcast.net
I clicked on Suave Link
3
I clicked on Suave Link
4
I clicked on Suave Link
5
I liked the quiz…I think this is fun that it is being done by a cosmetics company though!
I took the quiz and realize I dont think like most women
clicked suave link
i like that its got somethings outside the basic box of beauty and clothes
clicked on link
took the quiz and lost but would love to try their makeup because both my daughters wear and love it
I think its pretty cool and they have an instant win game too.
I absolutely think it’s important to rethink about the environment and the products we use.
bgcchs(at)yahoo(dot)com
Email subscriber.
bgcchs(at)yahoo(dot)com
clicked link again
It looks like a really cute promo that will get people thinking and sharing their thoughts on what matters with their friends.
Took the quiz. My next big change – definitely hair color.
I have taken the rethink what matters quiz quite a few times
I think it’s really cool that they let you see how other women feel about situations, and the percentages 
Amanda Barnes
amandakbarnes90(at)gmail(dot)com
i’ve been taking the quizzes to try to win some makeup, and they are kind of cute, but also pretty silly too, but isn’t that the point?
I subscribe to your blog via google reader
I follow you on twitter
fairydancer35
tweeted
http://twitter.com/fairydancer35/status/9451434151
clicked on the link
clicked link
Took the quiz. Its interesting to see what other women think.
email subscriber
interesting quiz
I follow on twitter
susan1215
I took the quiz, to see how my answers compare!
It’s interesting.. didn’t win today though.
my haircolor is my next big change and 49 percent of women think like me…cool
subscriber
following on twitter klp1965
http://twitter.com/klp1965/status/9513873523
I thought differently from everyone else for most of the questions.
The conversation is very interesting.The questions get you to thinking about what is really important and about yourself,
i am glad to see they are talking about global warming.
mightynaynay(at)cs.com
i did fair on the quiz
I took the quiz. I’m not sure what to think about it. Rethinking revolution… and it asks a bunch of questions about being a leader vs a follower. Like, I won’t jump up and offer to be the group leader, but I step up when I have to.
I subscribe to this blog with Google Reader.
I follow you on Twitter.
@kittenishcutie
I tweeted this giveaway.
http://twitter.com/kittenishcutie/status/9516605540
The current conversation is about rethinking revolution. I don’t consider myself to be a rebel usually.
I subscribed to your blog.