In this economic climate many companies are cutting back on advertising spending but Del Monte just launched it’s biggest advertising campaign to date for the PUP-PERONI brand. This unprecedented $8 million national advertising campaign includes its first ever TV commercials with the theme “Dogs Just Know.” And this is great because dogs know. They know it all, but not my Jack. He’s not the brightest, but he is our protector.
The integrated campaign is complimented by dynamic, online offerings including customizable “Pup-grams” that allow customers to send personalized pup emails to their fellow pet parents and family! Coupons are also made available on the website www.pupperoni.com
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